Now let’s get into the advanced stuff - attribution software and multi-touch models. How has Facebook made meaningful tracking more difficult, and what are the limitations, especially these days, on using Facebook Business Manager, to get good analytics? 5.
Can you use analytics profitably without buying expensive software? 4. Let’s say you have a small list or you’re running a small campaign. Could you tell us about the biggest mistakes people typical make when they try to use analytics? 3.
At the most basic level, what are analytics and how does a marketer use them? 2. I’ve got to admit, I was pretty excited to hear what she has to say. These days, she’s helping business owners collect and understand their marketing data - and use what they find to improve their results. Her main focus was improving conversions based on market research and data-driven copywriting Katie has also worked as a marketing manager for a marketing analytics software company. Katie is a Rural Carrier Associate who is currently employed at United States Postal Service. Soon she was taking on marketing clients. Katie R Switzer lives in Eddyville, Kentucky. She learned marketing when she started her own online business for other parents - she has four children herself. Katie started out as a mechanical engineer. Because once she explains a few things, she is going to give you real-world examples where these kind of increases have actually occurred. Sessions are offered on Thursdays or Saturdays.If you run ads for your business, here’s a tantalizing question for you: How would you like to increase your response by 30%, without writing any new copy? How about 300%? Impossible, you say? Don’t say that to our special guest today, Katie Switzer. In her first fall session, Katie had 13 families sign up, and she now averages around 60 families with 100 children!Īt Monongalia Forest school, you can expect to go to a new location each week, take a hike, explore, climb, and play games. That’s when Monongalia Forest School was born. Katie reached out to a friend who had been running a forest school in another state for advice, and the friend offered to share her curriculum with her. When she didn’t find an option that was the right fit for her family, she decided to start her own! In the summer of 2021, she began looking for a forest school for her kids to participate in. Katie lives in Morgantown with her husband and four kids. Welcome back, friends! Today on the show, we are joined by Katie Switzer, founder of Monongalia Forest School.
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